With the most uncertain election in modern American history fast approaching, social networks are doing a final big push to get their users registered to vote.
The efforts align with National Voter Registration Day, which punctuates ongoing efforts from companies like Twitter, Facebook and Snapchat to get people to the polls, whether IRL or through mail-in voting.
Snapchat, which says it has helped 750,000 U.S. users get registered to vote, announced new voter-focused programming with an eclectic slate of celebrities that included Snoop Dogg, former President Obama and Arnold Schwarzenegger. The social network is also launching some new Snap Originals (the company’s short-form pieces of content) themed around the U.S. election. Those include a “Good Luck Voter!” miniseries by Peter Hamby and a special election-focused episode of “While Black with MK Asante.”
Star power aside, a Snapchat tool prompts users to make a plan to vote with friends and also allows them to request a mail-in ballot through the app itself. Any account featured on Snapchat’s Discover page can also embed the platform’s voter registration tool directly into their content.