Netflix cracks down on shared accounts with new price hike

Netflix is rolling out price hikes for users sharing accounts across households.
The price hikes have been announced for users in Chile, Costa Rica and Peru, but could presage wider changes globally, including in Australia.
The changes were announced in a blog post on their website.

“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans,” product innovation director Chengyi Long wrote.
“While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared.
“As a result, accounts are being shared between households – impacting our ability to invest in great new TV and films for our members.”

From now on in Chile, Costa Rica and Peru, users will be able to add “sub accounts” for people they don’t live with, at an extra price.

In Peru and Costa Rica, each sub-account costs an extra A$4. It will cost an extra A$3 in Chile.
Sub-account users can also transfer their information so their viewing history and personalised recommendations remain in place.
“We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world,” Long wrote.
Netflix has an estimated 222 million users worldwide. There are six million Netflix subscriptions in Australia.

Source By : 9news

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