After running out of money, putting customers through a Ferris wheel of service changes, and even reactivating canceled accounts of former users who didn’t opt out in time, MoviePass has a plan for rising from the ashes.
Unwilling to be weighted down by its troubled past, the theater subscription service is returning to its roots, relaunching the unlimited plan that first caught the attention of millions of subscribers, according to a report in Variety.
While the membership level will do away with any limits on how many movies a person can see in a month, no price for the unlimited plan has been announced.
If you’re eager to sign up, you won’t have to wait for long. The new secret service will be launching next week, Executive Vice President Khalid Itum told Variety.
You may remember that, in its heyday, MoviePass attracted millions of subscribers for offering the opportunity to see unlimited movies for just $9.99 a month, less than it costs to buy a single ticket in many U.S. markets.
The unsustainable hefty price reduction in late 2017 led to rapid subscriber growth and placed the beleaguered service in financial peril. MoviePass eventually dumped the all-you-can-watch plan and moved everyone over to a $9.95 monthly offering, and limited subscribers to three movies a month.
In January 2019, MoviePass settled on a three-tier subscription plan with base prices that increase depending on where the subscriber is located. There’s Select, which costs between $9.95 and $14.95 per month depending on geography and limits users to viewing certain movies on certain days.
All Access, which costs between $14.95 and $19.95, lets members go to standard screenings. Red Carpet runs between $19.95 and $24.95 and includes one premium screening each month.
All three tiers limit you to three movie tickets a month.