Apple vs. Disney vs. Netflix, and the rest: Dangling freebies to hook you. Will you bite?


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Buy a new iPhone, iPad or Apple computer and you get the new Apple TV+ streaming service for free, for one year.

Sign up with Verizon Wireless for phone service, and you’re entitled to one free year of the new Disney+ streaming service.

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And keep subscribing to or add the HBO Now app to your phone and you get a bonus –a free version of the new HBO Max streamer as well.

Welcome to the 2019 edition of the Streaming Wars, kicking off in earnest Friday with the launch of Apple’s TV+ entertainment service. It’s a bid by the iPhone maker to expand beyond sagging gadget sales and move to big media’s new favorite way of making a dollar – with recurring monthly payments that don’t have to be split with distributors.

Nov. 12 is the date for Disney, which is well established in cable with ESPN, the Disney Channel, Freeform and several networks new to the fold from the 2018 21st Century Fox acquisition, like FX and National Geographic. WarnerMedia’s HBO Max follows in May, with NBC’s Peacock also set for spring.

“Nobody knows how this will shake out,” says Daniel Ives, an analyst with Wedbush Securities. “But the idea of subscription fatigue is real. People will not pay for all of them.”

Buy a new iPhone, iPad or Apple computer and you get the new Apple TV+ streaming service for free, for one year.

Sign up with Verizon Wireless for phone service, and you’re entitled to one free year of the new Disney+ streaming service.

And keep subscribing to or add the HBO Now app to your phone and you get a bonus –a free version of the new HBO Max streamer as well.

Welcome to the 2019 edition of the Streaming Wars, kicking off in earnest Friday with the launch of Apple’s TV+ entertainment service. It’s a bid by the iPhone maker to expand beyond sagging gadget sales and move to big media’s new favorite way of making a dollar – with recurring monthly payments that don’t have to be split with distributors.

Nov. 12 is the date for Disney, which is well established in cable with ESPN, the Disney Channel, Freeform and several networks new to the fold from the 2018 21st Century Fox acquisition, like FX and National Geographic. WarnerMedia’s HBO Max follows in May, with NBC’s Peacock also set for spring.

“Nobody knows how this will shake out,” says Daniel Ives, an analyst with Wedbush Securities. “But the idea of subscription fatigue is real. People will not pay for all of them.”
Jennifer Aniston, Tim Cook, and Reese Witherspoon at the premier of The Morning Show .

Indeed, notes Andrew Funderburg, who runs a Portland, Oregon-based software firm. He’s not motivated to buy any of the new entrants. “I’m on streaming service overload. Netflix, (Amazon) Prime and Hulu are enough.”

Netflix is the current industry leader, with 160 million subscribers, followed by Amazon Prime Video’s 100 million and Hulu’s 28 million.

But most people pay $119 yearly to Prime for the expedited shipping. The entertainment (and now free grocery delivery) are bonuses. Hulu, which began as a consortium of network TV interests (NBC, Fox and ABC) is now owned by Disney, which has added the service of network TV shows, movies and originals as a bundle with Disney+ and ESPN+ for $12.99 monthly, a move expected to greatly grow Hulu’s numbers.

Ranked:All the major streaming services, from Netflix to Apple TV+ to Disney+

What’s less than free? Apple TV Plus launching with lowest price for major subscription service

The streaming wars began as a response to the cutting-the-cord movement. Cable operators have been reporting losses for the last few years, thanks to the ease of connecting new, more powerful antennas for local channels and eliminating the cost of not just monthly service but costly equipment rentals for cable boxes and DVRs. (Some 3 million cut the cord in 2018, according to Leichtman Research.)

Many viewers have found they could live with just Netflix and Hulu streamed through their TVs. If they wanted more, like their favorite channels, new, cable TV alternatives from YouTube TV, Hulu TV, Sling TV and AT&T have popped up to serve them……..Read More>>

 

Source:- usatoday

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